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Because Eo Ipso has been perfectly familiar with both the mechanisms of information in Italy and the varied Italian offer of online newspapers, websites, vertical portals and blogs for over 30 years.
We are therefore able to position your communication in the best possible way on the right channels, adapting it in the language to the Italian style, in total respect of your contents, really helping you to achieve the goals you have set yourself.
To be truly effective in Italy, global messages must be expressed in local style and ways. And even the procedures, to achieve the desired result, cannot be the standard ones.
If you really want to make yourself known and understood in Italy, remember that:
- If conceptually the theoretical processes of communication to the media are the same all over the world, in reality, at the basis of the activities and choices of journalists there are unwritten rules that change from country to country. And Italy has its own.
- With study and perseverance you get to master the Italian language and maybe get rid of the pronunciation defects. But it is the idioms, the nuances and the jargon that make the difference and give an article the communication effectiveness in Italy.