There are so many particularities in the life of companies or their products that could become news but that are not published by newspapers, the web, radio or television.
Most of the time this happens because the press releases are poorly constructed (blatantly advertising content and the absence or superficiality of the information units) and do not attract the interest of the editorial offices, on whose tables many more communications arrive every day than can be published. for reasons of space and time.
“Thinking media” is a challenge and to overcome it you need to know the unwritten rules that underlie the activities and choices of journalists. And we are professional journalists.
Rules concerning the language and dress code of the press release, but also the time in which it is sent, the means used to deliver it and the recipient to whom it is addressed.
To date, Eo Ipso maintains constant relationships with more than 67,000 journalists among the more than 106,000 editors, collaborators and freelancers operating in the Italian information landscape.
The activity of our press office covers the entire range of Italian, local and national, generalist and sector media, and is based on a direct and equal relationship between colleagues, which leads to an effective and constant collaboration with both national media and with local ones.
Our pluses
If you need an ongoing press office, write us directly: info@eoipso.it